Tami was born on September 13, 1961 in Long
Beach, California to John & Lorraine Rice.
Being the daughter of
motocross pioneer
John Rice,
Tami grew up riding dirt bikes at an early age. When she's not
working for her clients through her business
TRPro.com providing marketing,
promotion and social media development to them, she's using her 30+ years
of racing experience to help promote women in the sport.
- Tami, along with
Bonnie Warch, were members of the first American
Suzuki Women's MX Team during the late 80's,
early 90's. The Team campaigned throughout the
States, racing and developing a positive image for
women racers abroad.
Shortly
thereafter and with encouragement from several women
motocross racers such as Gale Webb, Mercedes
Gonzalez, Kelly Halfhill
(aka K.O.) and
Augie Augusto of Smart Girls Racing,
the two developed the
Women's Motocross
Association "WMXA"
in
1988. The venues the organization promoted ran
in conjunction with CRC and CMC's racing programs.
Three divisions were offered as women Novice,
Intermediate and Expert riders lined the gate of
more that 30 competitors ready to strut their stuff
while enjoying the sport of motorcycle racing.
The organization quickly expanded its' venues with
events in conjunction with GFI and the famous
Mammoth Mountain Mountain MX event.
With the
addition of Brenda Hannah - a well known Women's
Pro Jet-Ski Racer - the
association quickly developed into a more well
rounded organization known as the
Women's
International Motorsport Association "WIMSA"
catering to Women's Motocross, Jet-Ski, and
Auto racing. Mercedes Gonzales was actively
competing in Altra-Light competition during the late
Mickey Thompson's Off-Road Series, which enhanced
the association as a whole.
In 1991,
Tami was contacted by the Italian promoters wanting
US involvement during their
1992 "Ladies Cup" Motocross Internazionale Femminile
in Faenza,
Italy. The US
Women's MX Team concept began when Nadine
Holbert of Texas and Tami contacted Elaine Ruff,
then a Director of Operations for a high profile
after-market company, to assist and support a team
of US riders to race in the Italian Championships.
That same year, the United States Women's
Motocross Team was founded. The four
pioneers representing the USA: Tami Rice,
Nadine Holbert, Kristy Shealy and Dee Ann Wood went
to Italy to compete in the
1992 "Ladies Cup" Motocross Internazionale Femminile,
and being the best of the best, placed in 3 of the top 5 positions
(click
here for official results).
After
returning from competing in Italy, Tami approached
her sponsor, Acerbis USA, with the concept of
developing a Women's Chest Protector to
accommodate her needs as the chest protector she was
using (designed for men) was not doing so. The
protector was developed and known as the "Ladies
Zoom". This protector is now known as
the Acerbis "Ladies Fusion"
and is worn by women motocross racers around the
world.
When a
second invitation arrived from Italy, Elaine Ruff
contacted Kat Spann, owner and editor of
the TEX-MX Newspaper
aka the
Southern
Dirt Bike Journal, to manage the newly founded US Women's MX Team.
With support of
after-market companies and the OEM's, it started to
grow. Finally, there was a chance for women
riders to gain the recognition and support not
previously offered by the industry. This new
concept spread and in 1996 under the leadership of
Elaine Ruff, the US Women's
Motorcycle League "WML" was born.
In 2000, Elaine Ruff turned the
US Women's Motorcycle League (WML)
over to sports promoter Miki Keller. Miki ran the organization for four years under the not for profit umbrella. In 2004, Miki dissolved the non-profit organization (WML) and opened a new business called the
Women's Motocross Association (WMA).
Tami is very proud to say that she worked alongside Ms. Keller during her reign and has always supported the development of women's motocross.
Keller is still actively involved with the sport, promoting
female athletes during the X Games and other exclusive events.
What is Tami doing now?
Tami is busy running her business,
www.TRPro.com,
a motorsports marketing & promotions company in southern
Califoria and she promotes
Old School Scrambles Races through her sister company,
www.OldSchoolScramblesRacing.com.